MUSEEA is the collaboration of the artist and design duo Sofia Hedman and Serge Martynov: a multidisciplinary curatorial platform based in Barcelona.

Over nearly a decade, they have jointly curated and designed numerous critically acclaimed exhibitions in renowned museums and art institutions worldwide. Integral to Hedman and Martynov’s work is creating thought-provoking immersive environments that intrigue, inspire and draw people together. Their unique combination of both conceptual and aesthetic design allows Museea to shape powerful curatorial narratives and in turn engage their audiences in sensorial and emotive experiences. Their projects are driven by their passions for stimulating collaborations, global inclusivity and sustainable artistic practices.

Museea’s most recent work for the international film and video exhibition We Are The Remix was on view at Röda Sten Konsthall (Gothenburg, Sweden) in August 2017. A prior exhibition, Utopian Bodies – Fashion Looks Forward at Liljevachs Museum, Stockholm, was awarded ‘Exhibition of the Year 2015’ by The Association of Swedish Museums. In 2016 Hedman and Martynov were invited to join MoMa’s advisory board for their new fashion exhibition Items: Is Fashion Modern?, which opened in New York in September 2017.

Some of Museea’s earlier curation and exhibition design work includes the collaborative installation project Fashioning Winter at Somerset House (London, UK, 2014-15); A Queen Within for Christies New York and St. Louis’ World Chess Hall of Fame (USA, 2013-14); the award-winning A New Space Around The Body at the Korean Cultural Centre (London, UK, 2012); Shades Down in Tokyo Town at Calm & Punk Gallery (Tokyo, Japan, 2010); and The Swedish Avant-Garde fashion exhibition at The Mall Galleries (London, UK, 2009).

Hedman and Martynov have been invited to lecture and appear on panel discussions at a number of prestigious institutions, including the Museum of Modern Art (MoMa) in New York, Parsons School of Design in New York, Washington University in St. Louis, Goldsmiths in London, Università Iuav di Venezia in Venice, Beckmans College of Design in Stockholm, and The Swedish School of Textiles in Borås. They have also served as jurors on various judging panels, such as the ‘International Fashion Showcase’ at both the 2015 and 2016 London Fashion Week.







SELECTED PROJECTS

WE ARE THE REMIX

Röda Sten Konsthall, Göteborg, Sweden, 2017

ADORNED ARCHETYPES

Art Basel, Miami, USA, 2016


UTOPIAN BODIES – FASHION LOOKS FORWARD

Liljevalchs, Stockholm, Sweden, 2015

WHITE PERSPECTIVES OF STAMP STAIR

Somerset House, London, UK, 2014

K-FASHION ODYSSEY

Korean Cultural Centre, London, UK, 2014

A QUEEN WITHIN

Christies New York/WCHoF, St. Louis, USA, 2013

A NEW SPACE AROUND THE BODY

Korean Cultural Centre, London, UK, 2012

SHADES DOWN IN TOKYO TOWN

Calm & Punk Gallery, Tokyo, Japan, 2010

THE SWEDISH AVANT-GARDE:
FASHION, FREUD & THE HIDDEN IDENTITY

The Mall Galleries, London, UK, 2009



other selcted exihibitions worked on



SIMONE HANDBAG MUSEUM
Simone Handbag Museum, Seoul, South Korea, Curated by Judith Clark, 2010-2012

CHLOÉ ATTITUDES
Palais de Tokyo, Paris, France, Curated by Judith Clark, 2012

WASHED UP
Selfridges, London, UK, Curated by Judith Clark, 2011

ALEXANDER MCQUEEN: SAVAGE BEAUTY
The Metropolitan Museum of Art, New York, USA, 2010

KUNGLIGT VINTAGE
The Royal Armoury, Stockholm, Sweden, Curated by Anne-Marie Dahlberg, 2010

THE CONCISE DICTIONARY OF DRESS 
Victoria & Albert Museum, London, UK, Curated by Judith Clark, 2010

THE ART OF FASHION – INSTALLING ALLUSIONS
Museum Boijmans Van Beuningen, Rotterdam, Netherlands, Curated by Judith Clark, 2009

MAISON MARTIN MARGIELA ‘20’ THE EXHIBITION
Mode Museum (MoMu), Antwerp, Belgium, 2008








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