Sofia Hedman & Serge Martynov have curated and designed numerous exhibitions around the world. Together, they have had the pleasure of collaborating with some of the most remarkable designers, artists, curators and writers of today.

They have received a number of accolades and scholarships. Utopian Bodies – Fashion Looks Forward at Liljevalchs was awarded Exhibition of the Year 2015 by the Forum för utställare, the Association of Swedish Museums. A New Space Around the Body won Best Project by the British Council and British Fashion Council. In 2016, Serge & Sofia were invited to join MoMA’s advisory board for their upcoming exhibition ITEMS – Is Fashion Modern?.

They have compiled several catalogues and lectured at, PechaKucha, Beckmans College of Design, The Swedish School of Textiles, Architectural Museum in Sweden, MoMA in New York, IUAV University in Venice, Parsons The New School in Paris as well as Goldsmiths University of London in UK, amongst others.

MUSEEA’s work has been covered by i-D, Harper’s Bazaar, Vogue, Style.com, W Magazine, V Magazine, Interview Magazine, BBC News, Elle, Dazed & Confused, WWD, Designboom, Dezeen, Marie Claire, Cosmopolitan, The New York Times, NY Magazine/The Cut and The Wall Street Journal to name a few.

In 2015, the duo founded MUSEEA – an interdisciplinary platform bringing together a network of extraordinary contributors. Sustainability, diversity, and inclusiveness are their points of departure as they continue to explore ways to produce innovative design and exhibitions.





SELECTED PROJECTS

WE ARE THE REMIX

Röda Sten Konsthall, Göteborg, Sweden, 2017

ADORNED ARCHETYPES

Art Basel, Miami, USA, 2016


UTOPIAN BODIES – FASHION LOOKS FORWARD

Liljevalchs, Stockholm, Sweden, 2015

WHITE PERSPECTIVES OF STAMP STAIR

Somerset House, London, UK, 2014

K-FASHION ODYSSEY

Korean Cultural Centre, London, UK, 2014

A QUEEN WITHIN

Christies New York/WCHoF, St. Louis, USA, 2013

A NEW SPACE AROUND THE BODY

Korean Cultural Centre, London, UK, 2012

SHADES DOWN IN TOKYO TOWN

Calm & Punk Gallery, Tokyo, Japan, 2010

THE SWEDISH AVANT-GARDE:
FASHION, FREUD & THE HIDDEN IDENTITY

The Mall Galleries, London, UK, 2009




other selcted exihibitions worked on



SIMONE HANDBAG MUSEUM
Simone Handbag Museum, Seoul, South Korea, Curated by Judith Clark, 2010-2012

CHLOÉ ATTITUDES
Palais de Tokyo, Paris, France, Curated by Judith Clark, 2012

WASHED UP
Selfridges, London, UK, Curated by Judith Clark, 2011

ALEXANDER MCQUEEN: SAVAGE BEAUTY
The Metropolitan Museum of Art, New York, USA, 2010

KUNGLIGT VINTAGE
The Royal Armoury, Stockholm, Sweden, Curated by Anne-Marie Dahlberg, 2010

THE CONCISE DICTIONARY OF DRESS 
Victoria & Albert Museum, London, UK, Curated by Judith Clark, 2010

THE ART OF FASHION – INSTALLING ALLUSIONS
Museum Boijmans Van Beuningen, Rotterdam, Netherlands, Curated by Judith Clark, 2009

MAISON MARTIN MARGIELA ‘20’ THE EXHIBITION
Mode Museum (MoMu), Antwerp, Belgium, 2008








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